Admission Requirements

Before acceptance, applicants must meet at least one of the following language proficiency requirements:

• Proof of grade 12 or equivalent.
• 19 years of age or older (all applicants)
• Evidence of Language Proficiency Requirements (evidence of one of the following):
• Evidence that 3 years of full-time secondary education (Grades 8-12) have been successfully completed in the English language in a country where English is one of the principal languages. This may include successful completion of a BC Adult Graduation program. Applicants must produce transcripts as evidence of completion of grade 12 English with a minimum of a “C” grade
  OR
• Completion of 2 years of full-time post-secondary education at an accredited institution where English is the language of instruction. (Applicable to a country where English is one of the principal languages.) 
  OR
• Provide verified results for one of the English language proficiency tests listed below.
  Test results must be dated no more than two years before the start date of the program.
• International English Language Testing System (IELTS) Academic: overall score of 5.5 or higher.
• Canadian Academic English Language (CAEL) Test: overall score of 40 or higher
• Duolingo English Test: overall score of 95 or higher
• Test of English as a Foreign Language (TOEFL) IBT: overall score of 46 or higher
• Canadian English Language Proficiency Index Program (CELPIP): Listening 6, Speaking 6, Reading 5, and Writing 5.
• Pearson Test of English (PTE) Academic: overall score of 43 or higher
• Canadian Language Benchmark Placement Test CLB PT: Listening 6, Speaking 6, Reading 5, and Writing 5.

Career Opportunities

Upon completion of the program, graduates can work as marketing administrators or in the occupations listed:

• advertising manager
• electronic business (e-business) manager
• fundraising campaign manager
• Internet communications manager
• marketing manager
• media relations director
• promotions manager
• public relations director
• sales and marketing manager

Learning Outcomes

Throughout this program, students will be exposed to best practices within the following industries: advertising, marketing, public relations and e-business managers plan, organize, direct, control and evaluate the activities of establishments and departments involved in commercial, industrial and e-business advertising, marketing and public relations. At the end of this program, successful students will be able to:

• advertising manager
• electronic business (e-business) manager
• fundraising campaign manager
• Internet communications manager
• marketing manager
• media relations director
• promotions manager
• public relations director
• sales and marketing manager

Assessment Methods

Students will be assessed through written tests, computer-based tasks and assignments. After each lesson there will be a question paper, which needs to be completed and submitted to the tutor for marking. This method of continual assessment ensures that your tutor can consistently monitor your progress and provide you with assistance throughout the duration of the course. Students will be required to complete 140 hrs of work experience. To qualify for work experience, students are required to maintain a minimum C grade average or higher and a minimum attendance of 85%.

Attendance Expectations

85% of classes must be attended to achieve competency for this qualification

Graduation Requirement

Minimum C grade average is required for graduation.

Digital Marketing Management Fee