Digital Marketing Management

Throughout this program, students will be exposed to best practices within the following industries: advertising, marketing, public relations and e-business managers plan, organize, direct, control and evaluate the activities of establishments and departments involved in commercial, industrial and e-business advertising, marketing and public relations. At the end of this program, successful students will be able to:

• Demonstrate competent application of the Microsoft Office tools
• Clear concise communication skills
• Plan, develop and implement strategic marketing plans
• Plan, develop and implement successful advertising campaigns with a specific focus on electronic business
• Demonstrate successful selling technique within both B2C & B2B environments with a specific focus on electronic business
• Demonstrate knowledge of economic theory when making practical business decisions
• Demonstrate knowledge of successful social media strategies for reaching predefined organizational goals

Graduates of this program will be able to be employed by commercial and industrial establishments, government departments, and advertising, marketing and public relations firms or consulting businesses. This program prepares students to join the Canadian Marketing Association.

Students will be assessed through written tests, computer-based tasks and assignments. After each lesson there will be a question paper, which needs to be completed and submitted to the tutor for marking. This method of continual assessment ensures that your tutor can consistently monitor your progress and provide you with assistance throughout the duration of the course.
Students will be required to complete 160 hrs. of work experience. To qualify for work experience, students are required to maintain a minimum C grade average or higher and a minimum attendance of 85%.

85% of classes must be attended to achieve competency for this qualification

Minimum C grade average is required for graduation